Skip to content

Blog · SEO

SEO

Keeping your rankings, redirects, and crawl health through a move.

All seo posts

How Long Does Ranking Recovery Take After a Migration?: a wide gauge arc in grey with an orange segment and an ink needle pointing to the right side
SEO

How Long Does Ranking Recovery Take After a Migration?

A clean migration dips for two to four weeks and is back within six. A broken one does not recover on its own, and the difference is visible by day ten.

11 min read
What to Check in Google Search Console After a Migration: a faint blueprint grid on cream with an ink outline of a page layout and an orange highlighted block
SEO

What to Check in Google Search Console After a Migration

The scheduled routine: launch-week setup, the four damage reports of month one, the settling trends, and the reference answers that make it diagnosis.

11 min read
Do Canonical Tags Matter After a Website Migration?: a wide gauge arc in grey with an orange segment and an ink needle pointing to the right side
SEO

Do Canonical Tags Matter After a Website Migration?

Yes, as tie-breakers when versions multiply: self-canonical at the final URL, redirects for gone pages, and the launch check that catches the five classic mistakes.

10 min read
How Do AI Crawlers Differ From Googlebot? Four Ways: a large ink circle with two thin elliptical orbits around it and an orange dot on the outer orbit
SEO

How Do AI Crawlers Differ From Googlebot? Four Ways

No JavaScript, no patience, split schedules, and quotes over rankings: the four differences that make sites Google-fine and AI-invisible, with the fixes.

10 min read
What Is llms.txt and Does Your Website Need One?: concentric orange and grey rings radiating from a small ink dot, like a signal being picked up
SEO

What Is llms.txt and Does Your Website Need One?

A proposed Markdown map of your best pages for AI systems: minutes to add, no provider commitment yet, and never a substitute for crawlable HTML underneath.

10 min read
Does Site Speed Affect AI Search Visibility? It's the Gate: a large ink circle with two thin elliptical orbits around it and an orange dot on the outer orbit
SEO

Does Site Speed Affect AI Search Visibility? It's the Gate

For Google, speed nudged rankings; for AI retrieval, it decides whether you get read at all. The two timing budgets, the audit, and the architectural fix.

10 min read
What to Do in the First Week After a Migration Goes Live: a faint blueprint grid on cream with an ink outline of a page layout and an orange highlighted block
SEO

What to Do in the First Week After a Migration Goes Live

Day one is redirects and crawling. Day two is analytics and forms. By day seven you should know whether anything is broken, not be guessing at rankings.

11 min read
How to Keep Your Backlinks When You Change Platforms: a wide gauge arc in grey with an orange segment and an ink needle pointing to the right side
SEO

How to Keep Your Backlinks When You Change Platforms

Backlinks point at addresses, not at pages. Keep the addresses working and the links keep working, including links to pages you deleted years ago.

10 min read
How to Test 301 Redirects After a Migration, in Bulk: a wide gauge arc in grey with an orange segment and an ink needle pointing to the right side
SEO

How to Test 301 Redirects After a Migration, in Bulk

Spot-checks catch nothing: failures cluster in the long tail. The full-inventory workflow, three pass conditions, and the failure classes with their fixes.

10 min read
Does Structured Data Help With AI Search? Yes, as a Clarifier: two smooth waves crossing the frame, one thin grey and one thick orange, over a cream background
SEO

Does Structured Data Help With AI Search? Yes, as a Clarifier

Schema will not force AI citations, and it still earns its place: entity disambiguation, rich-result eligibility, and parseable data, if crawlers can read it.

10 min read
Should You Keep Your Old URLs After a Migration?: a wide gauge arc in grey with an orange segment and an ink needle pointing to the right side
SEO

Should You Keep Your Old URLs After a Migration?

Default to keeping them. Every URL you change costs a redirect, a recrawl, and a small permanent risk, and most URL changes buy nothing measurable.

11 min read
How to show up in Google AI Overviews: a large ink circle with two thin elliptical orbits around it and an orange dot on the outer orbit
SEO

How to show up in Google AI Overviews

AI Overviews are built from Google's normal index. Here is how to earn a slot: rank well, answer first, prove trust, and keep pages fast and structured.

5 min read
What is generative engine optimization (GEO)?: a large ink circle with two thin elliptical orbits around it and an orange dot on the outer orbit
SEO

What is generative engine optimization (GEO)?

GEO makes your content easy for AI search engines to retrieve, trust, and quote. Here is what it is, how it extends SEO, and the practical moves that matter.

5 min read
Do product pages lose rankings when migrating?: three rows of small product squares on cream with a larger orange square and an ink price tag shape
SEO

Do product pages lose rankings when migrating?

No, not if every product URL is redirected and the schema rebuilt. Here is why store rankings leak, what causes it, and how to keep the whole catalog ranking.

5 min read
Why is my WordPress site so slow? Causes and fixes: a large ink rectangle with an orange doorway cut into it and an arrow leading out to the right
SEO

Why is my WordPress site so slow? Causes and fixes

Plugins, a heavy theme, big images, no caching, and cheap hosting. Here are the real causes of a slow WordPress site and when a rebuild beats tuning.

5 min read
Will I lose Google rankings if I change platforms?: a faint blueprint grid on cream with an ink outline of a page layout and an orange highlighted block
SEO

Will I lose Google rankings if I change platforms?

No, not if the move is done right. Here is what actually decides whether you keep your rankings, the real causes of loss, and how long any dip lasts.

5 min read
What are Core Web Vitals and why do they matter?: a grid of grey dots on cream with orange lines redirecting from old positions on the left to new positions on the right
SEO

What are Core Web Vitals and why do they matter?

Core Web Vitals are Google's three page-experience metrics. Here is what LCP, INP, and CLS measure, the thresholds to hit, and how they affect your SEO.

5 min read
Do 301 redirects preserve SEO when you switch?: two smooth waves crossing the frame, one thin grey and one thick orange, over a cream background
SEO

Do 301 redirects preserve SEO when you switch?

Yes, 301 redirects preserve SEO when every old URL maps one-to-one to its new home. Here is how the signal transfer works and the mistakes that quietly break it.

5 min read

Ready to leave WordPress behind?

Send us your URL and we'll come back with a fixed quote, a timeline, and an honest SEO assessment, free.