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WordPress SEO Migration Risk
The specific SEO risks of leaving WordPress: what usually causes a traffic drop after a relaunch, how to diagnose it, and how to plan a migration so rankings hold rather than recover.
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Answers in English (16)
How can I tell if a migration hurt my SEO?
Compare traffic, rankings, and indexing to your baseline. A brief dip that recovers is normal; a sustained drop, deindexing, or 404s is real damage.
How do I keep analytics and conversion tracking through a migration?
Re-add your tracking tag to every page of the new site, reconfigure events and conversion goals, and keep the same analytics property so history stays continuous. Tracking breaks when the tag is missing or goals are not rebuilt, and broken measurement hides whether the migration held.
How do I keep my featured snippets after a migration?
Keep the page ranking and keep the exact content that earned the snippet. 301 the URL, preserve the concise answer, list, or table that was pulled, and do not restructure it. Snippets are volatile, so you protect them by not disturbing what won them, not by guaranteeing them.
How do I keep my Google Search Console data after a migration?
Your historical data stays in the old property, so verify the new site as its own property, use the change of address tool for a domain move, and keep both properties so you can compare before and after. The data is not lost; it lives where the URLs it describes lived.
How do I migrate my WordPress site without losing SEO?
Preserve your URLs and content. Inventory every address, keep paths where you can, carry metadata across, and 301 what changes. A 10-step checklist.
How do I preserve my internal links when migrating?
Update every internal link to point at the new URLs, in both templates and body content, and keep your link structure intact. Internal links carry crawl paths and importance signals, so leaving them pointing at old addresses weakens both, even when 301s catch the clicks.
How long does SEO take to recover after a website migration?
It depends on how clean the migration was and how often search recrawls your pages. A clean move with full redirects usually sees a short dip then recovery; a move with errors stays down until the errors are fixed. The fix, not the wait, drives recovery.
What happens to AMP pages after migration?
AMP is no longer a ranking factor, so a fast rebuild makes it redundant. The task is to 301 your old /amp/ URLs to the canonical page, not recreate AMP.
What happens to the cookie consent banner after migration?
The consent banner is a plugin that does not carry over. Rebuild the CMP and wire Consent Mode to analytics and ads, or you break both compliance and data.
What happens to robots.txt after migration?
robots.txt does not carry itself over, and the real danger is launching with a staging block. Recreate it to allow crawling and point it at your new sitemap.
What should I monitor after a website migration?
Watch indexing, crawl errors and 404s, rankings, redirect health, and Core Web Vitals, closely for the first weeks, so you catch problems early.
Why is my whole site deindexed after a migration?
A total disappearance from search almost always means search was told not to index: a noindex left on from staging, or a robots.txt that disallows everything. Both are quick to confirm and quick to fix, and rankings usually return once the block is removed.
Will migrating affect my Google AdSense revenue?
Keep the same domain and your AdSense account carries over. Ad revenue tracks your traffic, so preserving URLs, redirects, and rankings is what protects it.
Will migration affect my affiliate links and earnings?
Affiliate links travel with your content, but cloaked plugin redirects do not. Rebuild those, keep tracking IDs and rel=sponsored, and protect the traffic.
Will migration affect my Bing rankings?
Bing follows the same rules as Google: preserve URLs, 301 the rest, re-verify in Bing Webmaster Tools, and use its Site Move tool so rankings carry over.
Will migration affect my Google Ads campaigns?
If landing-page URLs change without redirects, ads send paid clicks to 404s and waste spend. Preserve URLs, keep tracking, and update final URLs to protect Ads.
Français (2)
Pourquoi ma visibilité SEO a-t-elle baissé après la refonte ?
Presque toujours parce que la nouvelle architecture a cassé des liens internes, supprimé des métadonnées ou changé des URLs sans redirection. Le diagnostic se fait dans la Search Console.
Est-ce que changer de thème WordPress modifie les URL ?
Non, pas en soi. Le thème contrôle l'apparence, pas les adresses, qui viennent des réglages de permaliens. Profitez quand même du changement pour vérifier liens internes et menus.
Türkçe (2)
Tema değiştirirken URL yapısını nasıl korurum?
Kalıcı bağlantı (permalink) ayarlarına dokunmayın, çünkü adresler temadan değil bu ayardan gelir. Tema görünümü değiştirir, adresleri değil. Site haritasını sabit tutun, iç bağlantıları yeniden kurun.
SEO taşıma sürecinde hangi hatalar trafik düşürür?
Dört hata trafiğin çoğunu götürür: yönlendirilmeyen URL'ler, taşınmayan meta veriler, indekslenen test ortamı ve ana sayfaya toplu yönlendirme. Hepsi taşımadan önce önlenebilir.
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