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WordPress Migration / Rebuild Core
The core of any WordPress migration or rebuild: what to inventory, what to check before committing, the order of operations, and the checks that tell you the new site is a true 1:1 replacement.
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Answers in English (17)
How do I migrate a large website in phases?
Split the site into self-contained sections, migrate one at a time with full redirects, and verify each before starting the next. Phasing limits the blast radius on a huge site, but it means running two systems in parallel and avoiding duplicate content during the overlap.
How do I migrate a membership site without losing SEO?
Separate your public pages from your gated content. Only the public pages rank, so protect their URLs, content, and metadata with redirects like any site. The gated content and member accounts are a data migration to preserve for members, not an SEO one, and access control must carry across intact.
How do I migrate from HubSpot CMS without losing SEO?
Capture your pages, blog, images, and metadata, rebuild them on the new platform, and 301 every HubSpot URL to its new address. HubSpot has its own URL patterns and ties content to forms, CTAs, and the CRM, so plan to rebuild those connections separately from the SEO move.
How do I migrate from Medium to my own site without losing SEO?
It depends on whether your posts lived on a custom domain or on medium.com. With a custom domain you can 301 every URL. On medium.com you cannot redirect Medium's domain, so you republish with the right canonical and accept a gradual handover rather than an instant transfer.
How do I migrate off Squarespace without losing SEO?
Export your content and images fully, map every Squarespace URL to its new address with a 301, carry titles and descriptions across, and keep internal links pointing at the new pages. The platform does not hold your rankings; the URLs and content do.
How do I migrate off Wix without losing SEO?
Capture your content and images from the published pages, map every Wix URL to its new address with a 301, and carry titles and descriptions across. Wix export is limited and its URLs are platform-specific, so plan to rebuild from what is published, not from a tidy file.
How do I migrate to WordPress from Wix or Squarespace without losing SEO?
Capture your content, images, and metadata from the published site, rebuild the pages in WordPress, and 301 every old URL to its new permalink. Wix and Squarespace have limited exports and their own URL patterns, so plan to rebuild from what is published and redirect every changed address.
How do I migrate WordPress to Ghost without losing SEO?
Export your posts, images, and metadata in full, match Ghost's URL structure to your old one or map every changed URL to a 301, and rebuild what Ghost handles differently. The move is safe when content and URLs arrive intact, because the platform is not your ranking.
How to migrate a WordPress multisite network
Treat each subsite as its own migration with its own URL map, and use the move to split the network into cleaner standalone sites where that fits.
What happens to contact forms after migration?
Your form is a feature to rebuild, not content that copies over. Recreate the fields, wire up reliable email delivery, and export stored submissions first.
What happens to embeds (YouTube, maps, X) after migration?
Most embeds are just code that re-renders anywhere, so they carry across. WordPress oEmbed shortcuts are the exception and are rebuilt as standard embed code.
What happens to newsletter signups after migration?
Your subscriber list lives in your email service, not your site, so it is safe. Rebuild the signup forms and reconnect them, and test that a real signup flows.
What happens to password-protected pages after migration?
Gated content is not public, so a front-end capture cannot reach it. Export it from the source, rebuild the protection, and keep the pages out of search.
What happens to on-site search after migration?
WordPress search is a database feature that a static site replaces with a fast index or search service. Result URLs are throwaway, with nothing to redirect.
What happens to user roles and permissions after migration?
Editorial roles do not carry over; you recreate team access on the new platform's model. Passwords reset, and it is a chance to prune stale accounts.
What happens to WordPress shortcodes after migration?
Off WordPress, nothing expands shortcodes, so a raw export shows [bracket] text. Capture the rendered output, and rebuild plugin shortcodes as real features.
What should I back up before migrating a website?
Back up everything before you touch anything: full files, database, media, a content export, your URL list, and a rankings baseline. Keep the old site live too.
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