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Metadata, Schema & Semantic Parity
Keeping metadata and structured data identical across a migration: exporting titles, descriptions, canonicals, Open Graph and schema from WordPress, and verifying parity on the new site before launch.
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Answers in English (11)
Does pushing staging to live affect SEO?
Yes, sometimes severely: the push overwrites live with the staged copy. The worst case is carrying staging's noindex to live, which deindexes the whole site. Cross-check before pushing.
Does structured data help my site appear in AI answers?
Structured data helps machines confirm what a page is about, which supports AI features, but it is not required and does not make weak content rank. Reachable, complete, clearly written pages come first; schema is a clarifying layer on top, not a shortcut.
How do I export my Yoast SEO data from WordPress?
Your titles, meta descriptions, canonicals, and schema live in Yoast's database fields. Here is how to export them so the SEO metadata survives a move off WordPress.
What happens to WordPress author pages after migration?
Author archives carry E-E-A-T value if you have real authors. Keep and rebuild them with Person schema, 301 old /author/ URLs, or redirect if single-author.
What happens to breadcrumbs after a website migration?
Breadcrumbs often break in a migration: the navigation rebuilds with the wrong hierarchy, the breadcrumb links point at old URLs, or the breadcrumb markup is dropped. Rebuild the trail to mirror your real structure, point it at new URLs, and restore the structured data.
What happens to canonical tags after a website migration?
Canonical tags often break in a migration: they get dropped, left pointing at old URLs, or set sitewide to one page. Each error confuses which version of a page should rank. Carry the canonical for every page to its new self, and check them before launch.
What happens to hreflang tags after a website migration?
hreflang tags usually break in a migration: they keep pointing at old URLs, get dropped, or lose their reciprocity, so search shows the wrong language version. Update every hreflang URL to the new addresses, keep the tags mutual, and 301 the old URLs.
What happens to Open Graph images after migration?
Social preview tags do not carry over on their own. Re-emit og:image and card tags with absolute URLs on the new site, then rescrape so shares look right.
What happens to review star rich snippets after migration?
Stars come from review structured data backed by real reviews. Migrate the review data, re-emit the schema, keep the URLs, and the stars return after recrawl.
Which structured data types matter for SEO and AI?
Use the types that genuinely match your pages: Article for posts, Product for products, FAQ for real question and answer content, Breadcrumb for navigation, and Organization or LocalBusiness for the business. Accuracy beats volume, and the markup must mirror what is actually on the page.
www or non-www: how do I avoid duplicate URLs after a migration?
Pick one version, www or non-www, as your canonical, and 301 the other to it. Do the same for trailing slashes and HTTP. The choice between www and non-www does not matter for SEO; serving both without redirecting does, because it splits your site into duplicates.
Svenska (2)
Tappar man SEO när man byter e-handelsplattform?
Inte av själva bytet, men ja om tre saker inte följer med: produkt-URL:erna utan 301, metadata som inte förs över, och produktschema som inte återskapas på den nya plattformen.
Hur flyttar man SEO från en gammal till en ny hemsida?
Du flyttar inte SEO som en fil, du för över det som bär placeringarna: URL:erna, metadata, innehållet och strukturen. Behåll adresserna eller 301-omdirigera, och ta med titlar och rubriker.
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