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Answer hub · 12 pages · 4 languages

Agency / RFP / Scoping & Estimation

Scoping and pricing a website rebuild or migration: what determines cost and timeline, how to compare quotes, what to hand over on day one, and how to judge whether a rebuild is worth the money at all.

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Answers in English (8)

Agency / RFP / Scoping & Estimation

Can you use Screaming Frog for website migration mapping?

Yes, and many SEOs do: it crawls the old and new sites so you can match URLs and build the 301 map. The matching is still manual, whatever tool you use.

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Agency / RFP / Scoping & Estimation

How do I choose a website migration service?

Pick on whether SEO is a real deliverable: verified redirect mapping, a fixed price, a clear scope, and post-launch support. Vague SEO is the red flag.

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Agency / RFP / Scoping & Estimation

How do I do a content audit before a website migration?

List every page, then sort each into keep, merge, improve, or remove based on its traffic, links, and purpose. The audit decides what to carry, what to redirect, and what to retire, so the migration moves the content that earns its place, not everything by default.

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Agency / RFP / Scoping & Estimation

How do I test a website migration before going live?

Build the new site on a private staging environment and compare it against the old one: URL coverage, redirects, content, metadata, images, internal links, and crawl rules. Catching gaps on staging is far cheaper than fixing them after launch, when search has already seen them.

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Agency / RFP / Scoping & Estimation

How much does a website migration cost?

Cost tracks scope: page count, content volume, URLs to redirect, and complexity. A fixed quote based on those removes the hourly surprises agencies spring.

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Agency / RFP / Scoping & Estimation

What does an SEO migration timeline look like?

Five phases: audit and inventory, mapping and planning, build and staging QA, launch, and monitoring. The sequence matters more than the dates.

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Agency / RFP / Scoping & Estimation

Should I migrate and redesign my website at the same time?

If you can, separate them. Doing both at once means that if traffic drops, you cannot tell whether the migration or the redesign caused it. Migrating first, then redesigning, isolates the variables and makes any problem diagnosable, at the cost of two projects instead of one.

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Agency / RFP / Scoping & Estimation

Should I migrate my website myself or hire someone?

Match the choice to the stakes: a small low-traffic site can be DIY, but a site whose traffic drives revenue is where expertise pays for itself in avoided loss.

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